What is #RethinkPink

Many women's products are up-charged compared to their male equivalents. Boxed is taking a stand. Prices on women's items have been reduced to make them equal to their male counterparts on a per ounce or per unit basis to combat Pink Tax. 27 states still also charge anywhere from 4-10% sales tax on tampons and pads because they are considered 'luxury' items, known as the Tampon Tax.* These are everyday essentials that every woman depends on, so we're reducing our prices in an effort to offset these taxes. *Source: taxfreeperiod.com